From Vision to Reality: How Gold Counseling Transformed the Meaning of Accessible Mental Health Care

Gold Counseling launched in June 2018 as Debee Gold’s “Act II” after working for nearly two decades in community mental health, where she helped build school-based services, community learning centers, and Utah’s clubhouse model. Debee founded Gold Counseling to deliver care grounded in three principles: “we are terminally human,” “we each have value,” and “we all have a purpose-driven life, no matter our circumstance.” Since then, the team has grown to four Utah locations and now serves clients via telehealth in Arizona, Idaho, Nevada, Florida, and New York.

At Gold Counseling, our mission is to help our ‘neighbors’ on their journey of life through a collaborative, evidence-based therapy. Clients get clear goals, measurable progress, and care that honors their values. Our vision is to make high quality mental health care accessible and effective. We strive to strengthen each person’s relationship with self and others. Our vision is to improve outcomes across the communities we serve. We build safety, trust, we are culturally responsive, set clear goals and results, and offer therapy access with both in-person and telehealth appointments.

Each client is viewed as the expert of their own life, making them active partners in creating their treatment plan. Our therapists are highly trained specialists who participate in up to three hours of clinical education each week. This ongoing training ensures they stay current with the most effective, evidence-based therapy methods. By combining client-centered collaboration with cutting-edge clinical expertise, we deliver care that is both personal and proven.

Gold Counseling stands out by investing three hours each week in advanced clinical education. Our therapists receive ongoing training in trauma treatment, youth therapy, and relational/couples’ care while mastering proven evidence-based methods. This includes ART, EMDR, DBT, EFT, IFS, the Gottman Method, Geek Therapy, ERP, and CBT. This commitment ensures clients benefit from the most effective, research-backed interventions available.

From the first call or text, our intake team takes time to listen and match each client with the therapist best suited to their needs. We prioritize fit by aligning client goals with clinician specialties. Our therapists meet weekly for clinical staffing and supervision to ensure evidence-based care and consistent best practices. With diverse specialties and a genuine passion for client growth, our team is committed to guiding each person through their journey of healing and mental health progress.

Our therapists begin each day with thoughtful clinical preparation, designing interventions tailored to client healing and growth. They also prioritize daily self-care practices and personal hobbies, which help them maintain balance and resilience. This commitment allows them to stay energized, focused, and fully present—bringing their best to every therapy session.

Gold Counseling was founded with the journey of life in mind. We know every person experiences both mountains and valleys, and we are here to walk beside you through each stage. Our team is committed to providing competent, trustworthy therapy that honors your values, beliefs, and goals. We want every client to know they are never alone—healing and growth are possible.

Beyond individual care, we offer specialized services for couples, families, trauma recovery, youth, and more. With evidence-based modalities and ongoing clinician training, we ensure each client receives the highest standard of support. Whether you are seeking clarity, relief, or deeper connection, our practice is dedicated to helping you build resilience and create lasting change. These are founding principles and values of Gold Counseling.

Our greatest success is reflected in the voices of our clients—stories of finding joy, safety, and peace through therapy. Client feedback drives our mission and validates the work we do every day. We are honored to have been awarded Best Practice for our Kaysville office and recognized as a leading practice in St. George. These awards are especially meaningful because they are rooted in client experience and community trust.

Beyond recognition, our proudest moments come from seeing lives transform—children building confidence, couples restoring connection, and individuals overcoming trauma and finding new purpose. Every milestone reached by our clients is a success we celebrate together. Our commitment remains the same: to provide evidence-based care with compassion, integrity, and respect for every client’s journey.

Trustworthy. Compassionate. Effective.

Trust begins with the very first call. Our intake team listens with compassion and carefully matches each client with the therapist best suited to their needs. From there, we provide consistency by starting and ending sessions on time, clarifying treatment goals, and ensuring transparency at every step.

We actively invite feedback to make sure therapy remains aligned with client needs and hopes. Respect for each client’s identity, culture, and values is central to our approach. Our therapists remain curious, open, and committed to celebrating client progress—big or small. By combining professional competence with genuine care, we create an environment where clients feel safe, respected, and supported on their healing journey. We look to the client as the professional of ‘their’ life. And, we celebrate their W’s (wins).

Debee’s personal history is at the heart of Gold Counseling. Her own life experiences, family mental health challenges, and years spent supporting others have shaped the mission, vision, and values that guide the practice. These experiences give her unique insight into the struggles clients face and fuel her commitment to delivering therapy that is compassionate, trustworthy, and effective.

Debee has become a strong advocate for self-worth, meaningful connection, and personal growth. Her journey has made Gold Counseling a practice built on empathy, resilience, and respect for every client’s values and beliefs. This lived perspective allows our team to provide care that not only addresses mental health needs but also honors the whole person—empowering clients toward healing and long-term well-being.

During the first phase of her career, Debee launched and directed the Journey House Clubhouse in Davis County, an evidence-based program that supports individuals in recovery from mental illness. The program helps participants reengage in meaningful work, build friendships, and rediscover their value in the community—an experience that continues to shape the heart of Gold Counseling’s mission today.

Gold Counseling remains deeply connected to the community through sponsorships and professional development. We sponsor mental health conferences to advance the field, seasonal community events like fall pumpkin walks to bring families together, and specialized training such as Accelerated Resilience Therapy (ART) to equip clinicians with cutting-edge skills.

Our team also engages in legislative advocacy, ensuring that both mental health professionals and clients have a voice in shaping policies that matter. These experiences reinforce our belief that healing extends beyond the therapy room—it thrives in community, connection, and collective growth.

Debee’s passion for mental health care is rooted in her own early life experiences. Growing up in supportive yet challenging circumstances, she witnessed the impact of mental health and substance use struggles firsthand. Through resilience and grit, she discovered the field of social work and became a strong advocate for individuals and families navigating similar challenges.

Her personal journey of growth and healing shaped her commitment to helping others find their best version of themselves. With years of clinical expertise and lived experience, Debee has turned her profession into a calling—using her tools, compassion, and leadership to empower clients and inspire future mental health professionals. What motivates her every day is seeing lives transformed through therapy, hope restored, and communities strengthened by trust and connection.

You can find Debee and Gold Counseling on Facebook, Instagram, and TikTok. Debee has also been a guest on the Lift & Make Lighter Podcast.

Utah Association of Marriage and Family (UAMFT)
Latter-day Saint Counselors and Psychotherapists’ Association (LDS CAPA)
National Association of Social Workers (NASW)
Psychology Today
Good Therapy